Abacus

In a previous column for The Hub, I explored the “core” Liberal Party base, estimating it to be surprisingly small (only 7 percent of the electorate), when we strip away more casual or wavering supporters. Now, inspired by the demographic segmentation tactics once used by Harper’s Conservatives—who gave their voter personas names like “Dougie”—the hardworking, blue-collar white guy who was […]

I’ve spent countless hours in focus groups and analyzing polling data, and one thing stands out every time: language matters. If we’re discussing economic issues, we need to connect them to everyday realities—like paying rent and putting food on the table—rather than relying on abstract buzzwords. My research consistently shows that people respond to hearing

In part three of our series examining the current state of housing in Canada, we focus our attention on homelessness. This study, which engaged 6,000 Canadian adults (aged 18 and older) and was conducted between September 26 and October 9, 2024, in partnership with the Canadian Alliance to End Homelessness (CAEH), the Co-operative Housing Federation

It’s been over a week since President Donald Trump’s inauguration and we are waiting to see whether he imposes the tariffs he said could come into effect on February 1. Trade tensions between the United States and Canada are once again front and centre. Given this, I’ve been wondering what American public opinion is on

With Prime Minister Justin Trudeau stepping down and a new Liberal leader set to be announced on March 9, 2025, our latest poll takes a close look at how Canadians view the three main candidates vying for his job: Mark Carney, Chrystia Freeland, and Karina Gould. Key Takeaway: Carney Leads in Popularity and Potential Support

As the Ontario provincial election is about to get started, we conducted a survey of 1,021 eligible voters in the province from January 22 to 26, 2025. The results indicate that the Ontario PC Party is in a solid position to be re-elected for the third time as Ford’s personal numbers and his government’s approval

Our latest poll tracking opinions about Canadian politics was conducted from January 22 to 26, 2025 and interviewed 2,205 Canadian adults. Vote Intention: Conservative lead drops, but Liberals still 21-points behind If an election were held today, 43% of committed voters would cast a ballot for the Conservatives, 22% would vote Liberal, and 18% would

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In today’s dynamic and fast-paced environment, public opinion can shift rapidly. Organizations that underestimate the power of perception often find themselves spending time, energy, and financial resources on damage control after a crisis has hit. Yet many still consider the choice to invest in polling and research as optional—a “nice-to-have” rather than a vital component

Our latest Abacus Data poll finds the Conservatives maintaining a 26-point lead, even as two recent polls suggest the gap may be tightening. Naturally, people are left wondering: which of these estimates is more likely to be correct, and why can polls differ so dramatically? One key explanation lies in the methods used to collect